DesignColour and Hierarchy in a Conversion-Focused Homepage
A look at how a cool primary colour, a scarce warm accent and a strict information hierarchy keep dense course information readable.
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Insights
Notes on layout, colour, SEO and GEO — how a business website is structured, written and found.
INSIGHTS / WEBSITE NOTES
Taking good websites apart
Three columns per row, with pagination.
Design
SEO & GEOWhy Static Pages Are Easier for Search Engines and AI Answers to Read
How static HTML, clear heading hierarchies, sitemaps and quotable facts help Baidu, Google and AI answer engines understand a business website.
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SEO & GEOLanguage Tags and Keyword Layout for Multilingual Sites
How separate URLs, hreflang annotations and market-specific wording prevent language versions from competing in search results.
Read articleTOPICS / TOPICS
Four recurring themes
From page structure to being quoted by answer engines.
01
Layout
Sections and architecture
02
Colour
Primary, accent and contrast
03
SEO
Readable by Baidu and Google
04
GEO
Quotable by AI answers
Apply the method to your own site
Chinese websites from ¥399 / year, index-ready at launch; domains are not included.