One stable address per language
Chinese and English pages use fixed URLs. Canonical tags point to themselves, alternate links point to the matching language version, and x-default points to the default edition.
Rewrite for the market
Headings, descriptions and body copy follow the search terms used in each target market rather than a literal translation. GOSITE Global organises pages this way for overseas audiences.
Keep entity data consistent
Brand, service and pricing facts stay identical across languages; only the wording is localised. Sitemaps and structured data are updated together whenever a new language is added.
