Lei Yiming Studio · Case Study
An education studio platform presenting services, pathways and real teaching scenes.
Desktop and mobile, four views
Desktop home, desktop inner page, mobile home and mobile inner page.
From positioning to indexing
An education studio platform presenting services, pathways and real teaching scenes.
Positioning
Two audiences — students and advisors — are addressed from the first screen, followed by four figures and two service lines.
Structure
Services, a five-step pathway, the lead instructor, real teaching scenes and FAQ form two mutually reinforcing narratives.
Visual & colour
Warm off-white, deep red and navy echo the campus context; restrained typography and documentary images keep the tone public rather than commercial.
SEO
Six services each carry a distinct description, FAQ clarifies the audience, and instructor credentials strengthen institutional trust.
GEO localisation
For overseas audiences this Education studio could add language versions, local currency and regional contact details, with hreflang annotations and terms such as Lei Yiming Studio rewritten for each market. Factual paragraphs stay quotable for Google and AI answers.
CRO experience
Trust comes from the case evidence above, with contact points and QR codes closing the page. Single-column mobile cards, large tap targets and up-front FAQ reduce drop-off.
Design strengths
Six services each carry a distinct description, FAQ clarifies the audience, and instructor credentials strengthen institutional trust. The same structure works for a GOSITE China plan and a GOSITE Global bilingual site: fixed sections carry the brand, while an update layer carries insights and industry news. See static pages and indexing and language annotations for the method. Visit the Lei Yiming Studio website for the full site.
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