Cailie · Case Study
A conversion-focused website for an AI talent training base built around job outcomes.
Desktop and mobile, four views
Desktop home, desktop inner page, mobile home and mobile inner page.
From positioning to indexing
A conversion-focused website for an AI talent training base built around job outcomes.
Positioning
The site leads with employment outcomes and a direct headline, then reduces hesitation with four figures before presenting the four training programmes.
Structure
Courses, advantages, classroom photos, student stories, FAQ and trial booking follow one another, with conversion points repeated at several depths of the page.
Visual & colour
A technology blue carries trust while orange and red mark prices, buttons and limited offers. White space keeps dense course parameters and job labels readable.
SEO
Each programme has a distinct title and description, FAQ covers long-tail questions, and original student content keeps the site from looking templated.
GEO localisation
For overseas audiences this Education and training could add language versions, local currency and regional contact details, with hreflang annotations and terms such as Cailie rewritten for each market. Factual paragraphs stay quotable for Google and AI answers.
CRO experience
Trust comes from the case evidence above, with contact points and QR codes closing the page. Single-column mobile cards, large tap targets and up-front FAQ reduce drop-off.
Design strengths
Each programme has a distinct title and description, FAQ covers long-tail questions, and original student content keeps the site from looking templated. The same structure works for a GOSITE China plan and a GOSITE Global bilingual site: fixed sections carry the brand, while an update layer carries insights and industry news. See static pages and indexing and language annotations for the method. Visit the Cailie website for the full site.
A similar website, live the same day
Chinese websites from ¥399 / year and bilingual sites at ¥1998 per site; domains are not included.